APCC Visual Storytelling Exchange
Strengthen sector visibility through authentic, member-generated imagery
APCC would like to build a national library of authentic, high-quality photographs that reflect the real work, people,
and environments of palliative care across South Africa.
The APCC’s current communications rely heavily on stock imagery. While functional, stock photos cannot capture the depth, dignity, and humanity that define palliative care. They do not reflect the lived reality of our members, nor do they honour the people who deliver care every day.
This initiative seeks to change that by inviting members to contribute photographs that the APCC can use across:
- Social
Media
- Advocacy
Campaigns
- Website
Content
- Media
Outreach
- Training
Materials
- Annual
Reports
- Sector
Awareness
Initiatives
Every image used will include a credit to the member organisation, ensuring that their contribution is acknowledged across APCC’s platforms.
How it Works
Members submit photographs & stand a chance to win prizes
Members can submit images monthly or quarterly via a simple, mobile-friendly upload form.
What kind of photographs are we looking for?
Care in action
(with consent)
Teamwork & Collaboration
Home-based care in action
Volunteers supporting families
Community Outreach
Training & Development Sessions
Moments of dignity, comfort, or connection
The environment of care (gardens, rooms, equipment, spaces)
Symbolic or contextual images (hands, light, nature, community scenes)
Photos do not need to be professionally taken. Mobile phone quality is perfectly acceptable.
What to avoid?
To protect patients and staff, please avoid:
Images that show the faces of patients without explicit written consent.
Images that reveal private medical information.
Images that include minors without written consent from a parent or legal guardian.
Photos taken without the knowledge of the person being photographed.
Technical guidelines
Horizontal or vertical photos are both acceptable.
Ensure the image is clear and not blurry.
Avoid heavy filters or editing.
Natural light is best.
Aim for a file size of around 1MB. This is high-resolution and mobile phones can take these.
Each photo submitted earns one entry into the quarterly draw.
More submissions = more entries.
Quarterly Prize: A fully funded APCC course for 1 staff member
Each quarter, the APCC will award one member a fully funded place on one of the following courses
(for whichever online course is open for bookings at the time):
- Bereavement Support Course
Value: R6,450 - Introduction to Palliative Cape Course for Caregivers
Value: R6,450 - Pychosocial Palliative Care Course
Value: R7,500
Recognition for participating members
Photo Credit
Every time the APCC uses a member’s photograph, the member will be credited as:
Image courtesy of [Member Organisation]
Photo of the Month
Featured on APCC social media
Member organisation acknowledged prominently
Quarterly winner spotlight
A social media profile of the member